Richard Branson. Branson’s leadersh

Richard Branson.
Branson’s leadership style believes in reputational branding instead of traditional product or service branding. The Virgin brand is ideally known for these qualities: value for money, quality, reliability, innovation, fun at work and adventure. Richard Branson has turned himself into a walking, talking Virgin logo. This is a deliberate and very wise marketing strategy. Besides, public relations are Branson’s backbone of business. With the launch of Virgin Atlantic, Branson discovered a new trick. Branson management style and leadership skills were learnt in his day-to-day duties and interaction with people.
Richard Branson is transformational leadership because the Branson business plan, the first successful since he was 16 years. That the first business of him. He make business plan under brand Virgin Group. He created inspiration for everyone, in daily life he useful life in everyday for the best. He was a dreamer, he dare to risk, and fighting for he want. The successful of him can learn from failure and mistake of him. He builds funny in the team, and he takes care employee in the work he has sincerity to the staff or employee