Through the “all in for #my girls”

Through the “all in for #my girls” campaign, adidas and Burson-Marsteller showcased an exciting lifestyle change that not only engaged Chinese women but also spurred them to action. The entire brand campaign which included the television commercial, media placements, celebrity brand endorsement, runway show event, and online conversations surrounding the “all in for #mygirls” lifestyle resulted in a 40% increase in sales for the adidas women’s category during the campaign period. The campaign also reached more than 6.3 million Weibo followers. - See more at: http://www.burson-marsteller.com/case-studies/all-in-for-mygirls/#sthash.RxnwzZ4s.dpuf