Segmentation transforms the complex

Segmentation transforms the complex multitude of individuals who form your consumer base into a small number of simple groups to facilitate more effective marketing.

To help you target the most valuable segments for your brand, we segment your consumers based on what they buy, use, think and feel. Our very detailed information on consumer and shopper behaviour is enriched with additional attitudes, needs and media exposure data, supplied either through our questionnaire service, LinkQ, digital tags or additional data sources.