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The Netherlands. In April 2013, M&S announced that it will return to the Netherlands with a combined e-commerce and stores ‘clicks & bricks' strategy. The move replicates M&S's successful return to France in 2011 (see below) M&S' strategy for the Netherlands comprises:
o A brand new Dutch website serving customers across the country and a complementary mobile optimised.
o A multi-channel M&S store located on the Kalverstraat in the heart of Amsterdam's shopping district.
o A new agreement with BP to open six M&S Simply Food pilots at BP forecourts at key locations in Randstad, with the first store opening in Utrecht in September 2013.
The new agreement is part of M&S's plans to open franchise M&S Simply Food stores in Western Europe and builds on the successful UK partnership between M&S and BP which launched in 2005. There are now over 160 M&S Simply Food stores at BP UK forecourts which M&S and BP will continue to strengthen and grow over the next few years.
o The opening of two full-line M&S stores at De Markies in The Hague and a flagship store at The Rokin in Amsterdam.
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