for marketeers this could be translated into 'convenience'. The invention of CorningWare, alongside brands like Tupperware, meant that life in the 1950s was going to be liberate from tiny inconveniences. Glass ceramics also provided a material for use in flat covers for kitchen hobs that eliminated the clunky cast-iron hot plates are rings thateveryone was used to. For the modern consumer this translate into an 'easy clean' surface.