The literature identified different

The literature identified different types of knowledge and different sources of knowledge (Fletcher & Harris, 2012). Previous research has emphasized the role of experiential knowledge (Hohenthal, J. Johanson, & M. Johanson, 2014; Hilmersson, 2012; Blomstermo, Eriksson, Lindstrand, & Sharma, 2004; Eriksson, Johanson, Majkgård, & Sharma, 1997; 2000; Michailova & Wilson, 2008), but objective knowledge is also relevant, for example, Durmuşoğlu, Apfelthaler, Nayir, Alvarez, and Mughan (2012) found that objective knowledge obtained from export promotion services positively contributes to the organizational learning of firms. This is especially true for internationalization knowledge, which is a firm-specific knowledge concerning how to develop and execute an internationalization strategy in different countries. Moreover, the objective and formal knowledge make the activation of a more advanced learning process based on the experiential and tacit knowledge possible (Vignola & Marchi, 2012).