Such public interest tests have been developed or proposed in the context of the traditional media, but a public interest test in the broadband space may have to be substantially reconfigured. So while this regulatory tool may have a continuing role for some time and in relation to some elements of the media ecosystem, it seems difficult to envisage a way in which it will adapt and survive. This may seem a weak position to adopt, and there are suggestions of ways to adapt this regulatory tool. Baker, for example, suggests a prohibition on media firms creating new media enterprises