Snoj and Mumel (2002) assert that one of the reasons for the growing demand for spas is a growing concern with one’s appearance and health. Hall (1992) noted that physical flexibility, weight loss, better digestion and circulation, mental and physical relaxation, cosmetic surgery, and stress management are among the spa-goers’ motivations. Monteson and Singer (2004) found that the majority of spa-goers visited spas for emotional reasons over phys-ical reasons, such as “feeling better”, and reward themselves with a small “indulgence” while enjoying the “pampering” aspects of the spa.