Colour is cleaned up, infused with the look and feel of the digital age. The start of the season, Digital Wave’s sporty feel speaks straight to activewear with a return of classic 1980s tones, and black plum emerging as key. Electric magenta, hot pink and machine red are disruptive in blinding pairings that kick off the S/S 17 season, with jellybean green and headlight yellow injecting a shot of refreshing, sensory colour.