Drinking bottled water has become a trivial habit in people’s everyday lives. Bottled water may even be necessary, in case of temporary tap water contamination. Whatever be the reason, the trend towards consuming bottled water is foreseen to increase in the coming years.
Being one of the most dynamic sectors of the food and beverage industry, bottled water has been steadily growing over the past three decades. Water has staying power and sales appeal in any food service segment. Free of sugar, calories and alcohol, it outruns beer, wine, juice, coffee and soda as a beverage for all day parts.
Let us have a look at the global bottled water market scenario, before we take on the case with Malaysia.
Chart 1 presents the volume of bottled water consumption across the globe.