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Key Goals for Facebook MarketingIncreasing Facebook Likes – think of this as an additional asset that is similar to building your email subscriber database for your blog or business.Improve Engagement – This is where your subscribers, fans, followers can be nourished as part of your community from initial low level interest to a highly engaged raving fan.Increase Sales – At the end of the day ‘likes’ are nice and engagement is good but you do need calls to action to ensure that something happens. This pays the bills and takes you on holidays.
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