The graph shows the development of correlations over a three year period, from 2012 (bottom bar)
through 2013 (middle bar) to 2014 (top bar). The positive value for both correlations, which are
also closely related to each other, has declined slightly after doubling in the past year. The differen-
Figure 9: Average ranking - keywords in H1 / H2
Figure 10: Correlations - position of keyword in title 2012/2013/2014
SEO ranking factors and Rank correlations 2014 - Google U.S. - Searchmetrics
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ce between better and worse ranked pages is, consequently, decreased slightly. The top positions
of the search results continue to return many pages where the keyword in the title is placed further
forward in the title tag.
But here, looking at the averages, it appears that keywords in 2014 had not been placed further
forward in the title than last year, especially the on first page of search results: