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Doing the groundworkDon’t be lazy Recycling a previous approach may work, but it should only be used if, having analyzed our task, we conclude that such an approach is the best fit. It should not be our default situation. Treat each policy / change as an individual piece of work using all relevant information to ensure that we have a tailored approach which takes into account how the message may be received and how engaged our audience members will be with what it actually means to them.
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