internetworked leadership is incomplete without the CEO - despite the foregoing, the participation and buy-in of the CEO is a critical ingredient - for substantive as well as public relations reasons - for the success of the transformation
personal use of the technology creates leaders - the point here is simple: you can't lead or even participate in the transition to an internetworked business if you are unfamiliar with the basic technology - thus Tapscott waxes passionate about the need for personal involvement:
As a starting point in your quest for leadership, if you haven't done so already, get on the Net! Just do it! Ask your information systems (IS) manager, IT supplier, or your teenager to get you a web browser like Netscape or to get you onto a service like Microsoft Network, Prodigy, America Online, Compuserve or GEnie. Just do it! If you haven't done it the single most important thing you can learn from this book is that you should! (p.255)