The profession of business analysis has a valuable contribution to make to the efforts of an organization to reduce its carbon footprint. Business Analysts help an organization to effectively plan and implement green ICT strategies by developing a clear understanding of their high-level environ- mental goals and relating these goals to specific objectives and initiatives in the green ICT arena. Smart organizations are increasingly making use of business analysts to establish a more holistic approach to the process of "going green", using BA specialized skills to identify gaps in organizational capabilities, develop models describing the desired future state of the corporation, and select. business transformation projects capable of ad- dressing the broader aspects of greening the ICT.