The advantages of the franchise model are similar to those of the network approach. Individual, small businesses exist that have a strong line of sight and potentially the commitment of individuals in them to their success. At the same time, the small business has the opportunity to use a global brand name and gain the marketing and the purchasing advantages which are inherent in a large corporation. The disadvantages of this approach, as with the network model, often include poorly performing franchise unit. Conflicts often develop between the franchiser and these units. Typically, the franchise approach is less flexible in eliminating poor performing units than is the network model. This occurs because that the franchise stores have paid a fee to join and usually have a multi – year contract to be part of the franchise network.