Limitations with the proposed model focus around the usability. Perhaps the model is only suitable to those manufacturers who design, operate and maintain their own products or those operators who keep a close working relationship with their suppliers. However, those manufacturers who do choose to feedback in-service data to new designs will have competitive advantage over those who do not as over time their product reliability improves at a higher level with no extra cost. Future research should look to test the proposed model validating the usefulness, perhaps firstly operationalizing the concepts within the asset management of wind turbines and then testing the model in other asset management environments.