strategy literature as performed by Hayes, while Charnes and Banker are key contributions
to the development of the data envelopment analysis methodology.
The previous analysis highlights the main interest of the researchers in seeking solutions to a
common challenge, namely how to ensure performance measurement systems related to an
organization’s strategy. A different analysis can be developed studying the social network of
keywords for the most frequently cited works on literature (only works with over 20 citations
are included in this analysis). Figure 6 proposes this overview and gives an insight on the
fields of researchers’ and practitioners’ interest and on the evolution of the PM study. It is
clear from the Figure 6 the evolution from the past, such as an increasing attention to
indicators like the customer satisfaction and the market orientation.