Freeman (2004) chose to build upon earlier research and expand it further. Wood (1991) described the research of others that has focused on more specific topic areas such as community relations (Burke, Logsdon, Mitchell, Reiner & Vogel, 1986), corporate ethics and strategy (Gilbert, 1988) and responses to activists’ pressure (Paul & Duffy, 1998). Freeman (2004) and others chose to focus their research efforts across four realms: