A SWOT analysis summarizes the main environmental issues in the form of opportunities and threats(08T) facing an organization. With this technique, these are specifically listed alongside the strengths and weaknesses of the organization(S&w). The strengths and weak- nesses are internal to the organization and the technique is used to put realism into the oppor tunities and threats. In this way, the environment may be assessed as giving rise to a number of possible opportunities, but if the organization is not capable of exploiting these because of internal weaknesses then they should perhaps be left alone