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The principal purpose of this independent study was to examine a public opinion of the residents of MaeSai Municipality, Chiang Rai Province, on its Economic Development and Tourism Promotion Plan for 2013-2015. In this study, a survey was conducted in order to develop methods, guidelines and suggestions foreconomic development and tourism promotion based on the municipal residents’ various levels of needs. Datawere collected from a total of 377 residents in 9 Mae Sai municipal communities. The data were analysed usingdescriptive statistics, based on frequency, percentage and mean.According to the study, Mae Sai Municipality residents’ opinions on the 8 projects of its EconomicDevelopment and Tourism Promotion Plan for 2013-2015 can be described as follows. First, the majority ofthe respondents (residents) identified all the 8 projects as ‘urgently needed’. Second, when ranked based onpercentage, the three most urgently needed projects according to the respondents were (1) Tourism PromotionProject, (2) Charm of Mae Sai Shopping Street Project, and (3) Tribal Cuisine and Tradition Festival Project,respectively. These were followed by the projects Learning and Preparation Centre for AEC, AgriculturalPromotion, Tourism Pamphlets, Mae Sai Folk Museum and Study Trip Welcoming. Third, the needs of thecommunities in each subdistrict are as follows. In Wiang Phang Kham Subdistrict, 3 of the 4 communities—namely, Mae Sai-Doi Wao, Doi Ngam and Wiang Phan communities—considered Tourism Promotion Projectas most needed, whilst the other—Pa Yang Pha Taek community—considered Charm of Mae Sai ShoppingStreet Project as a priority. In Mae Sai Subdistrict, Muang Daeng community identified Charm of Mae SaiShopping Street Project as most needed, Pa Yang Choom community considered Tourism Promotion Projectand Charm of Mae Sai Shopping Street Project as equally needed, Koh Sai community chose Charm of Mae Sai3Shopping Street Project, and both Pa Yang and Mai Lung Khon communities regarded Tourism PromotionProject as most needed. Finally, Mae Sai Municipality residents recommended that these problems beaddressed urgently, that is, the lack of traffic discipline, insufficient parking areas and foreign labourers’ lack ofknowledge of Thai traffic laws, which could increase accidents, so as to develop Mae Sai Municipality into asafe, convenient and comfortable community and tourist destination.Keywords: Economic development and tourism promotion plan/MaeSai Municipality, Chiang Rai Province
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