Perceived as a one-stop service channel, optical shops maintains the importance of staying ahead of alternative distribution channels of eyewear. Professional consultation, product recommendation, the guarantee of authentic products, and after-sales service remain significant reasons to strengthen the predominance of optical shops. This is a particular case for spectacles when experts exist. Nonetheless, online retailing is gaining momentum, showing a strong uptake as an emerging distribution channel, especially for contact lenses. Small, branded products are purchased through web-based channels and mobile-based applications.