With a constant growth rate of 20%-25% per annum, the MICE industry is a major revenue earner for the Kingdom. The majority of convention delegates are from the ASEAN region with Europe and Australia being the other two major source markets. Inside Europe, the number one conference and incentive travel market for Thailand is the UK while Germany is the second largest. Because event planning has become one of Thailand’s specialties, major exhibitions have been held in the global industries of jewelry, agriculture, fashion and the automotive industry. Further exhibits are planned in the areas of technology, furniture, education and innovative materials.