Strategic planning is critical for every organisation. The process of strategic planning requires a clear understanding of the essential for successful operations. In this assignment will focus on mission, vision, objectives, goals, and core competencies of Subway to the issues related to the technical planning and strategic planning are also different.simply defines the strategy as “the long-term direction of an organisation”. According to this definition, the strategy has long-term direction of achieving organisational goals. For instance, Subway has set its practical measures under three aims. Those aims can be identified as customer relationship management, operational excellence and innovation. These practical measures can be identified as the long-term directions of Subway.