Narrative potential/thought provoking - Could the idea inspire you to write a short story or use the idea for the plot of a movie? (1 star - very boring idea, 5 - I would love to use it for my story) Novelty/surprise - How novel or original is the idea? If you heard the sentence already a million times or saw a movie based on it, it is neither new nor surprising (e.g., What if an elephant could fly? is a fictional idea but it was already used in a movie (Dumbo), so it is not novel).