The most effective way to stop plastic pollution in our oceans is to make sure it never reaches the water in the first place. We all need to do our fair share to stop plastic pollution: individuals need to recycle and never litter, but producers of single use plastic packaging need to do more too. We need producers to design packaging so that it is fully recyclable, and so there is less waste. We also need producers to help cover the costs of keeping their products out of the ocean