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Organizational culture has two major attributes: content, which signifies the types of values andbehaviors held by members of an organization, and strength or the depth and breadth of thosebehaviors embedded among the members. Both content and strength of culture are important forachieving a high level of organizational performance (Sorensen, 2002). Organization culture canbe “strong” or “weak” based on magnitude of strength. The best test of the strength of a cultureis how clearly it is understood by the lowest level of employees (Gallo and Stokely, 1998).Similarly, organization culture can be “positive” or “negative” based on nature of content.
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