Organizational culture has two major attributes: content, which signifies the types of values and
behaviors held by members of an organization, and strength or the depth and breadth of those
behaviors embedded among the members. Both content and strength of culture are important for
achieving a high level of organizational performance (Sorensen, 2002). Organization culture can
be “strong” or “weak” based on magnitude of strength. The best test of the strength of a culture
is how clearly it is understood by the lowest level of employees (Gallo and Stokely, 1998).
Similarly, organization culture can be “positive” or “negative” based on nature of content.