Will all of this work out for the c

Will all of this work out for the cable industry?
It’s still too early to tell. Although the cable programming
companies want an online presence to extend
their brands, they don’t want to cannibalize TV
subscriptions or viewership ratings that generate
advertising revenue. Customers accustomed to
YouTube and Hulu may rebel if too many ads are
shown online. According to Oppenheimer analyst
Tim Horan, cable companies will start feeling the
impact of customers canceling subscriptions to view
online video and TV by 2012. Edward Woo, an
Internet and digital media analyst for Wedbush
Morgan Securities in Los Angeles, predicts that in a
few years, “it should get extremely interesting.” Hulu
and other Web TV and video sites will have much
deeper content, and the technology to deliver that
content to home viewers will be more advanced.

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Will all of this work out for the cable industry?It’s still too early to tell. Although the cable programmingcompanies want an online presence to extendtheir brands, they don’t want to cannibalize TVsubscriptions or viewership ratings that generateadvertising revenue. Customers accustomed toYouTube and Hulu may rebel if too many ads areshown online. According to Oppenheimer analystTim Horan, cable companies will start feeling theimpact of customers canceling subscriptions to viewonline video and TV by 2012. Edward Woo, anInternet and digital media analyst for WedbushMorgan Securities in Los Angeles, predicts that in afew years, “it should get extremely interesting.” Huluand other Web TV and video sites will have muchdeeper content, and the technology to deliver thatcontent to home viewers will be more advanced.

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Semua ini akan bekerja untuk industri kabel?
Ini masih terlalu dini untuk mengatakan. Meskipun pemrograman kabel
perusahaan ingin kehadiran online untuk memperpanjang
merek mereka, mereka tidak ingin mencopoti TV
langganan atau peringkat pemirsa yang menghasilkan
pendapatan iklan. Pelanggan terbiasa
YouTube dan Hulu mungkin memberontak jika terlalu banyak iklan
yang ditampilkan online. Menurut analis Oppenheimer
Tim Horan, perusahaan kabel akan mulai merasakan
dampak dari pelanggan membatalkan langganan untuk melihat
video online dan TV pada tahun 2012. Edward Woo, seorang
analis internet dan media digital untuk Wedbush
Morgan Securities di Los Angeles, memprediksi bahwa dalam
beberapa tahun , "harus menjadi sangat menarik." Hulu
dan situs Web TV dan video lainnya akan memiliki banyak
konten yang lebih dalam, dan teknologi untuk memberikan yang
konten untuk pemirsa di rumah akan lebih maju.

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