Taking care of one’s own household and family members’ needs may be a labour of love, but it is also a labour of sorrow and drudgery. Unpaid care work in particular, though embedded in feelings of obligation and commitment to others’ well-being, is also rooted in patriarchal structures that interact with the rest of the economy in ways that need to gain more visibility. The male-breadwinner/female-caregiver polar representation perpetuates a “gendering” ideology that distorts and limits human potential and narrows the range of experiences of “being” and “doing” for men and women. If we are to make further progress towards gender equality we have to address the fact that it is neither “normal” nor “natural” for women to be performing most of the unpaid labour.