Central and eastern Europe has been hit by the economic ill-winds blowing in from the Eurozone but pay TV remains surprisingly vibrant. Stuart Thomson looks at the numbers.
The central and eastern European pay TV market has been buffeted by the ill winds blowing in from the Eurozone of late. The TV advertising market has suffered significantly in this environment, but pay TV has proved to be resilient – particularly in Russia, where DTH service Tricolor TV has continued to see strong growth.