Hoi An is one of the most popular destinations in Vietnam that caters to travellers of all tastes and across the continents. The little town is just the perfect candidate of what Vietnam tourism ministry is aiming to show to the world. Warm-hearted, welcoming and traditional, but never out of touch with the outside world, the people of Hoi An are in overdrive mode trying to catch up to the opportunities their new found fame has recently given them.