The 1952 Thanksgiving issue of LIFE magazine – at the time the nation’s most impactful medium – devoted two pages to the new DeltaShop. In 10 days, they were sold out and Rockwell’s plant in Tupelo, MS, added a second shift. The product was a smash success, an achievement Rockwell management recognized Burson with a luncheon in Pittsburgh that ended with his firm being hired at $3000/month (an acceptable fee at the time). - See more at: http://www.burson-marsteller.com/who-we-are/our-history/our-heritage/#sthash.vbhgslPJ.dpuf