There was no official data of retail market in Vietnam.
However, the retail market in Vietnam is developing rapidly, especially in big cities such as Ho Chi Minh and Hanoi.
The majority of the food retail market is composed of traditional wet markets and micro-small shops so called Pop & Mom shops.
Now-a-days, with the increase of income of citizens, consumers are becoming even more conscious of price and quality of products.
Therefore, the need for modern retailing is increasing year by year.