A “strong” culture is one that is shared by employees of the organization in which most organization members show consensus regarding the values of the organization. The stronger a culture, the more likely it is to influence the way employees think and behave in the organization. Organization with strong cultures is more likely to achieve their goals than those with relatively “weak” cultures. Hence, strong culture organizations have a higher degree of organizational success (measured in market value or other financial measures of performance) because of a higher level of motivation of organization members.