Results (
Thai) 1:
[Copy]Copied!
MANAGERIAL ACCOUNTING IN APPLE INC. 2Apple Inc.Established on January 3, 1977, Apple Inc. (Apple) is currently one of the leadinginnovator and mobile device provider. Headquartered in Cupertino California, it develops around57 products, services, peripherals, networking solutions, third party digital content andapplication among which major products and services include iMac (personal computer),MacBook (laptop), Xserve (server), iPad (tablet PC), iPod (MP3 player), and iTunes (musicdownloading software). Starting at a niche market share, Apple currently operates more than 320stores spread out in many countries worldwide and is planning to expand in more than 100countries by the end of 2012. Its major clients are in education, business, government, IT sector,and consumer market. Apple is spread out in a number of divisions or departments includingmarketing, finance, and legal, retail, corporate, applications, facilities, supply chain, R&D andmany others (“Apple”, n.d.).In 2011, Apple’s revenues accounted to be $108.25 billion with a growth of 65.96% inone year, and net income of $25.95 billion with a growth of 84.99% in one year. Its marketcapitalization is $625.35 billion. Apple has 63,400 hard-working and dedicated employees. Thethird quarter (ended June 30, 2012) result of 2012 fiscal year reports quarterly revenue of $35.0billion, $6.4 billion more than that generated in the year-ago quarter. The Q3 2012 earned profitof $8.8 billion, $1.5 billion more than Q3, 2011. Gross margin was 42.8 % compared to year-agoquarter’s 41.7 % profit. Apple’s fiscal year ends on September 29, 2012. The expected revenuefor fourth quarter is $34 billion due to releases of iPhone 5 and iOS 6(“Apple”, n.d.).Apple launched iPhone 5 on September 21, 2012 and sold over 5 million iPhones in justthree days. It surpassed its competitors by receiving 2 million iPhone 5 preorders in just 24hours. In 22 other countries its launch is awaited, they will have its availability by September 28and more than 100 countries all over the world will receive iPhone by the end of this year. Theinternational sales accounted for 62% of the quarter’s revenues. The sales in this quarter include26 million iPhones, 17 million iPads, 4 million Macs, 6.8 million iPods. All of its productsrecord for growth except for iPod as it experienced 10% decline than the year-ago quarter(“Apple”, n.d.).Until June 2012, the reported revenues of Apple are $120. 54 billion and net income is$33.5 billion. iPhone and related products accounts for 43% of the revenue generation whereasiPad and related products account for 19% of the total revenues(“Apple”, 2012).The ROA(Return on Assets) of Apple is 29.77%, which indicates the profit generated by its assets. ROE(Return on Equity)/ RONW (Return on Net Worth) of the same is 44.32%; this indicates theefficiency of Apple to turn investments of shareholders into profit(“Apple”, n.d.).In both ROAand ROE, it surpasses its competitors including HP and Google(“Apple”, 2012).This paper focuses on primary managerial accounting principles followed by Apple Inc.for its profitability. This paper covers cost management, transfer pricing and responsibilityaccounting. Many articles, news and Apple Inc.’s financial data underpins the information
Being translated, please wait..
![](//wwwimg.ilovetranslation.com/pic/loading_3.gif?v=b9814dd30c1d7c59_8619)