o We are utilizing new technologies to implement new sales, trade marketing and customer management systems like EchoPlus, an application developed to be used on a tablet by sales reps, allowing to perform sales operations on the spot like stock count, order-taking, collection and goods return, file all visit reports and details information about customers to increase the knowledge about our customers, show product catalogs or product/promotion briefings, ultimately enhancing the collaboration with our customers and bringing us closer to the shopper