It has been mentioned that the satisfaction and confidence of clients to Amazon website is one of the factors that affect success. In principle, research on quality factors of the quality of the user interface, product information and services, safety awareness and perception towards privacy. Amazon should be considered further other factors. Maditinos, Mitsinis and Sotiriadou (2008) additional instructions for the factors that affect the success of online business, that there are also other factors, such as the factor price and freight, factor the promotion campaign. Diversity factor of these additional factors will help to promote Amazon much more successful.