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Online. In FY13, multi-channel revenues, comprising sales across the internet and mobile channels, reached £652m (generated across the UK and the International businesses), a 16.6% increase on FY12. The Group’s target is to increase sales by £300m to £500m by FY14. Weekly site visitors grew by 18% over FY12 to 3.6 million.
o Recent improvements to make online shopping more attractive include: extending next day delivery options, adding improved search functions, giving customers more choice and adding more online-exclusive products.
o In July 2012 M&S’ first transactional iPhone app went live with over 340,000 downloads to reach the top position in iTunes Free UK Lifestyle Apps.
o In May 2012 M&S re-launched its mobile-optimised site, with improved browsing and search functionality.
o In February 2012 the Group launched M&S Outlet online, offering up to 40% off clothing prices.
o CEO Marc Bolland has described the online business as M&S's new "flagship store." However, he said there are no plans to introduce an online home delivery service for food, despite it being one of the few areas of success for the business.
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