The Background And History Of Mcdonalds Marketing Essay
Published: 23, March 2015
Generally, McDonalds is recognized as one of the most successful and best known brands worldwide. They are well-known worldwide because of their famous fast food, mainly burgers. This burger brand was started by two brothers known as Dick and Mac Donald in 1940 and they operated their first McDonald's restaurant in San Bernardino, California, United States.
Over the years, McDonald's have revolutionized the food industry which results in the affecting of the lives of the people who prepared food and the people who consumed them. Besides, McDonald's has a long-standing commitment towards social activities and became a major sponsor for most official and special events, such as World Cup since 1994 and also for the Olympic Games in 1976.
McDonald's has achieved tremendous success that includes the establishment of more than 30,000 franchising stores in 120 countries and serving more than 47 million people each day, resulting in USD 15 billion revenue that is generated annually. In addition, there are three important characteristics of consistency, quality, and cleanliness. With that, Roy Kroc founded the Hamburger University in 1961 that offered Bachelor of Hamburgology degree that caters to and emphasizes on consistency, professional service, quality and cleanliness.