Trends over the last 50 years clearly indicate changes in both society and business world. Society’s changing patterns concerning communication, competitiveness, globalisation, and well-being have bring new challenges into the business industry. Technology advancement, outsourcing, and constant competition towards products & services but also employment benefits, involve a perpetual adaptability of the organisation. “It is the context within which people are managed that is changing, and personnel management has had to re-position itself in the ever-changing environment of global competition, new technology, and new methods of working and organising work.” (Armstrong, 2001)