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INTRODUCTIONE-Life Mall Corporation is one of the leading and largest 3C (computer, communication and consumer electronics) retailers with more than 290 stores in Taiwan market. In addition to E-Life Mall Corporation, Tsann Kuen Enterprise Company Limited is the largest retailer in terms of sales with more than 260 stores Island-wide. Tatung Company has about 270 stores, while Sunfar Computer Company Limited has about 70 stores. The retailing market in Taiwan is very competitive because each company has been aggressively conducting promotional campaigns to stimulate domestic demand.
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