The number of commercial organizations that tend to apply electronic commerce systems is on the rise. In the near future, this trend will become not only a tool to simply increase income, but without doubt will be considered an essential means for competition [1]. While developed nations have become familiar with e-commerce, e-commerce is still considered an innovation in the Saudi environment. Rogers [2] defined an innovation as an idea, practice or object that is perceived as new by an individual or other unit of adoption. Despite the fact that Saudi Arabia has the largest