EXAMPLE
Let’s use a process for booking theatre tickets by telephone as an example:
• Measurement: Management will want to ensure quality (e.g. bookings are correctly recorded, seats aren’t ‘double booked’ etc.). The staff taking the bookings by phone may want a system that remembers details of customers from previous transactions, thus making it easier to use.
• Results: Each correct set of theatre tickets despatched on time or made available for collection might be the result.
• Customer: Customer expectations may be that the process makes it easy to book tickets and that they are either received before they go to see the show or are available at the box office on arrival.
• Trigger: The customer telephone call.