Some events, however, may need a little help to go well. At a birthday party, there might be the need for decorations, music and games, as well as food and drink. But It is very important to realize that the presence of these elements does not guarantee that things will go well: there can be a wonderful environment, expensive therned decor. large amounts of excellent food and drink and the event can still be a flop. One of the roles of an events manager is to try and ensure the event succeeds by careful attention to detail and by trying to encourage the desired outcome. Nevertheless, people cannot be compelled to enjoy themselves. If they've had a bad day, or feel grumpy, your wonderfully well. organized event might get them in a better mood, or.. it might not.