the aim of this case is to describe the transitions of Aalborg Industries from a focused
company with integrated operations into a global multi-facetted company. Aalborg
Industries has been an example to many companies, as it has managed to maintain a
leading market position in a highly competitive and increasingly globalized marked and has
managed to successfully reconfigure its operations set-up to meet new contextual
conditions. This case was prepared in 2009 and early 2010, through a number of interviews
and managers from all business functions as well as top management. The authors do not
intend to illustrate either effective or ineffective handling of a managerial situation. The
authors may have disguised certain names and other identifying information to protect
confidentiality.