5. Result
5.1 Tourists’ opinions on agrotourism in Ban Mor Village, Sam Sung District, Khon Kaen province.
With regard to organic agrotourism in Ban Mor Village, the majority of tourists were interested because this type of
tourism encourages preserving the environment and natural resources. There were 35.2% of the tourists who believed
that organic agrotourism had a positive impact on the local community by giving increasing support to the economic
community.
An average of 42.6% of the tourists knew about Ban Mor Village from their relatives or their friends and 32.2% had
a positive impression of the agrotourism destination in Ban Mor Village because of friendship with the local community.
Those who would like to learn how to plant organic vegetables were 29.6% and 41.6% of the tourists thought that they