At Burson-Marsteller, Being More means embracing this change. Telling the right story well is still the best way to communicate, but we must find new ways to communicate those stories. We understand that content, not platforms, is what fascinates and engages people. The ability of companies and brands to develop and distribute relevant content is limitless. What used to be a push model is now a vacuum that pulls everyone together. - See more at: http://www.burson-marsteller.com/who-we-are/burson-marsteller-being-more/#sthash.yfWLIBXu.dpuf