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Making reverse :flows profitable, however, is a challenge as well as an opportunity.Managing such flows for economic benefit requires careful articulation of the processesand detailed analysis of the costs to determine whether the cost-benefit tradeoffs arepositive. The mistake that is commonly made is the assumption that the processes arethe same as forward flows and therefore the costs are the same. These two assumptionswill lead to false conclusions, and this topic deserves more attention
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