Case Study
When businesses want a comprehensive understanding of how customers interact and respond to a product or service, they conduct case studies. Case studies aim to develop a complete assessment of customer satisfaction, product use and attitudes about the product and do so in a relevant context. For example, a knife company might conduct a case study about its new, professional grade chef’s knife by giving one to a professional chef to use for two months. Data gathering might include on-site observations of the chef using the knife, as well as an interview or survey. This method allows for in-depth information collection, but it is typically time-intensive.